Four lines of text and 20 words is not going to do anything for your message.
IF YOU BELIEVE THE NEED FOR AN ADVERTISEMENT TO BE LESS THAN 10 SECONDS, THEN YOU MUST BELIEVE LESS IS MORE.
Your content needs to land with them quickly. They will not risk making a driving mistake to read your sign’s paragraph. Multi million dollar companies have mastered outdoor advertising and billboards. Don’t believe us? Pay attention to big brands like Coca Cola, QuikTrip, and Nike. 8 Words or less, imagery, color, and design to drive their message home.
We encourage imitating brands that spend 8 figures on marketing annually.
Your audience is likely to be driving anywhere from 20 to 70 mph, so you have less than 10 seconds to reach them. If your content piece runs longer than 10 seconds, you are not driving home the entire message and have wasted that one impression. Take this limited time and MAKE IT COUNT! Don’t waste your advertising real estate on useless information or “filler” content.
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