When investing in a digital sign, there’s nothing more powerful than customizing a message strategy that is built specifically around what you do as a business.  Sure, its great to wish folks Happy Holidays, recognize an employee’s birthday or retirement, or even post relevant community information.  But signage, and specifically digital signage, is an advertising […]

Here’s a quick question for you. Think about the blue transportation signs on highways right before every highway exit. The ones that have all the restaurant, hotel, and gas station logos on them with arrows pointing to where they are located from the end of the exit ramp. How big would you say that just […]

LESS THAN 10 SECONDS Unless your sign is located at an intersection forcing traffic to stop, your audience will be driving past your sign between 20 and 70mph. You have less than 10 seconds to reach them. If your content piece runs longer than 10 seconds, you are not driving home the entire message and […]

Four lines of text and 20 words is not going to do anything for your message. IF YOU BELIEVE THE NEED FOR AN ADVERTISEMENT TO BE LESS THAN 10 SECONDS, THEN YOU MUST BELIEVE LESS IS MORE. Your content needs to land with them quickly. They will not risk making a driving mistake to read […]

Attention Grabbing Content The noise is often noise because it’s not different enough to capture our attention. Our human brains are wired to notice difference. This can come visually or it can come through information. Attention grabbing content will push the audience to say things like, I hadn’t thought of that… that’s funny… You’re right!… Maybe I […]

High Contrast Contrast is a measure of the difference in perceived “luminance” or brightness between two colors. The higher the contrast, the more visible & eye-catching colors will be together. Having high contrast for text, logos, & directional symbols on signs is critical for readability at a distance. Contrast is Key! White and black have […]

Cross Channel Promotion When you pass any sign along a roadway, you realistically have less than 8 seconds to engage with the customer. In most cases, you will have less.   Therefore, a good way to utilize this moment with prospective customers is to point them to your other channels; places where they can engage […]

White Backgrounds White backgrounds are usually pleasing, crisp, and new. And for most of the printing and digital display world, they are perfect for many of your advertising pieces. But your digital sign is a different medium and the technology does not lend itself to this style of design. The all-white background requires every light […]

Your passing traffic, if you have been managing your sign’s content well, will be more open to engaging with you over time.   Introducing Call to Action content is how you will drive impulse stops and activity. According to a new CreditCards.com poll, 5 in 6 Americans say they have made impulse buys. It’s likely […]

Entity Discovery There is a huge difference in the overall purpose of a car dealership and a city police department. Without giving it much thought, we can see how the two have completely different big picture goals for their signs. Not starting with a general understanding of how the over-arching purpose of the sign should […]

Amidst the COVID-19 pandemic, we all learned exactly how important it is to be a supportive, active member of our community. You can enhance “good will” assets within your community by advertising or promoting causes that are important to your company. In addition to the real positive benefits of aiding your community, there are also […]

If you’re on this page from a QR code, wasn’t it a hassle? Imagine trying to scan one while moving at 50 mph. One thing we’ve learned in our time creating content for digital signs is that QR codes don’t work. The amount of effort it takes the consumer to get their phone out, open […]

When creating or sending assets, avoid screenshots, or photos of a photo. If content looks pixelated to begin with, it’s still going to look pixelated on your sign. It works best to scale down to fit content, as opposed to scaling up. Luckily, if your team utilizes vector graphics for their logos and other assets, […]

Digital signs are unfairly perceived to be hazards to driving. The perception is that they distract drivers by making them look away from the road. The premise is sound, but not accurate. Most of your audience, especially if they are the person behind the wheel, will only give your sign a few seconds of attention […]

Time-Sensitive Content The days of changing a reader board or posting banners are over.  With your sign investment, you now have the tool to communicate these messages in a strategic manner to drive more business and engagement with your products and services.  Broadcast your current promotion or upcoming event. These content pieces will not be […]

A digital sign plays an integral part in your overall branding strategy. Two of the key pillars in building a successful brand are communicating your promise and being consistent. Luckily, your high frequency marketing tool allows for the opportunity to consistently communicate that promise. Great branding content for your digital sign will utilize your colors, […]

Time is Money There is a well-known saying that “time is money”.  It’s a popular saying in the business world mostly centered around efficiency and making sure you understand that the more time you spend on something, there is a correlated decrease in profitability towards the task at hand. The short of it is that […]

Traffic Counts If you do not know the traffic count on the street from which your sign is visible, please look it up. Knowing this figure can help realize the potential impact digital signage might make at your location. I love to share this data and always discuss it with clients when designing digital signage […]

Wichita, KS, January 31, 2020 – Project Content, a digital content provider with a revolutionary content creation platform for LED Display owners, announced that it has partnered with Next LED, a US manufacturer of digital signs for commercial, billboard and event venue customers. The contract includes the inclusion of a lifetime membership to the base […]

It’s not abnormal to think “I’ll save money or it’ll be better if I do it myself”. It’s a common thought that comes across our minds as individuals, consumers, or business owners. However, what we often fail to realize is that when it comes to marketing a business, there are many areas that require a […]

The different holidays and turn of seasons we experience throughout the year are great opportunities to expand your creativity for digital advertising on your sign. As a business owner, you probably have a favorite holiday or time of year and may use it as an opportunity to deliver something special or memorable with your signage. […]

Do Your Research Before making a big purchase in life, most of us do our homework and probably think about it quite a bit. Planning for and purchasing a digital sign should be no different.  There’s budgets, costs, installation, permitting, electrical work, marketing strategy, content strategy and many other components to factor in, not to […]

We live in a world where BIGGER IS BETTER, or at least it seems to be, right? At Project Content, we tend to follow the philosophy around digital content that less is more, and that its more beneficial when designing content for your sign to follow patterns of fewer words, fewer lines of text, along with […]

OS Basics When we first began developing Presto in 2018, we were simply on a mission to change the game around the quality of content found on any digital sign. As we began researching the desired functionality that would need to be in the product, along with brainstorming on our own and soliciting a ton […]

The visual approach and strategy you decide on when it comes to your digital sign can have an enormous effect on your business. When used the right way, digital signs are powerful and compelling ways to help promote your brand, advertise sales or products and can really help move the revenue needle. However, the exact […]

The Rule of Three (maybe you’ve heard of this one too)……If I have a bad experience, I’m going to tell three people about it, and they’ll tell three people, and they’ll tell three people, and so on, and so on….Eventually the bad experience spreads like the plague. This might be a Rule of Three, but […]

Creativity can be a challenging aptitude to master. Most believe it’s either something you have, or you don’t. For those of us lacking the creative gene, or the ability to come up with unique or distinguishing ways to express ourselves, we typically turn to the Internet, Social media, friends, family, etc. for ideas to help […]

It’s pretty tough to be noticed nowadays. The change in how sales was done 20 years ago to how sales is done now is mind-blowing! Information Overload One of the biggest changes we’ve seen is that the degree of difficulty around saying, doing or showing something that is attention-grabbing and makes a lasting impression is […]

We do admit, they changed the game. Prior to the invention of time and temperature units, most people just knew the NAME of their grandpa’s bank and that they gave away dum-dums in the drive-thru. When sign companies started putting these little, square signs with changing light bulbs or digit flippers, those same people still […]

We’ve all heard the adage in life, “Less is More”. When you think about it, it’s so true. As humans in the 21st century, technology, communication and overall pace-of-life have reduced our attention spans, how we process information, and the level of detail and thought we put into things. Even as I write this, I’m […]

Make a Plan. Document your Strategy. Yes, you need a strategy for effective digital ad messages. If you follow the generally recommended 4-5 messages rotating, for approximately 6-8 seconds each, 24 hours each day—that’s a lot of messages to manage throughout the year. Get out your laptop, or even a pen and paper, and consider […]

When someone buys a digital sign, they are not dreaming about putting scrolling text in Arial font on it. Instead, they are thinking of the visual equivalent of the THX audio intro that you used to hear before a theatre movie started. Remember that? No matter how many times you hear that sound, it always […]